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Pugnacious Animation 1

pugnacious animation 1
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CCP Solutions, an office equipment company, reached out to me to develop a series of commercial animations, featuring their mascot Pugnacious the pug. Each episode is around 30s-1min, telling a story of how pugnacious solves different problems in and around the office. The first episode was created for their partner, RingCentral, a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact centres. Because the animation was created during the pandemic era, I wanted to highlight how RingCentral has helped us stay connected during these special times. And same for Pugnacious - she uses RingCentral to communicate with her business friends all the time!

Hi! I'm Pugnacious!

Woof!🐶

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RingCentral Interface

Pugnacious Animation 2

Episode 2 promotes CCP's famous Kyocera printers. Now the office is in chaos, and to make matters worse, there's a fire! What can we do? Never fear, Pugnacious is here to save the day!

(And we have a new printer in the office, everyone is happy in the end :)

pugnacious animation 2
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Pugnacious Animation 3

Pugnacious Animation 3
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CCP Paws, a programme established by CCP to help the most vulnerable dogs in the local shelters, is the main theme of this animation. As a company of dog lovers, CCP produced many stuffed pug toys and donated a portion of each copier deal to help animals in need. As a dog lover myself, I was happy to work on this animation. It demonstrated Pugnacious watching proudly as each stuffed toy is packed with the printers, and how the customer reacts when they receive the toy in the end.

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Copyright © 2024 Yue Annie Zhu. All rights reserved.
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