01. Professional Work - Whitezip
While at Whitezip, I played a key role in redesigning their main website, including producing a new hero video for the landing page. For the video production, I began by understanding the brief and defining the core message we aimed to communicate. This was followed by brainstorming key elements to feature in the video, and creating rough storyboards afterwards. For example, the key points included in the Whitezip hero video were:
1. "Hello" in different languages - Whitezip is a international and dynamic family + Whitezip logo animation;
2. Whitezip's famous games overview;
3. Video clips of a featured game;
4. Whitezip office & daily life;
5. Detailed video clips of Whitezip's games;
6. Video clips of Whitezip's most famous brand - Casimba;
7. Whitezip's brands line-up;
8. Closing - Whitezip logo animation again
Hero Video on Whitezip’s Official Site
I also created several social media and PPC videos to promote Whitezip's brands and games on multiple platforms. Each video was designed to be engaging, informative, and visually captivating, ensuring it effectively captured the audience's attention. Leveraging my skills in video production and storytelling, I tailored the content to convey specific messages for distinct target audiences, optimising it to suit each platform's unique preferences. My goal was to enhance the company's social media presence, strengthen its brand identity, and drive traffic and sales to the website. In my portfolio, I showcase a selection of these videos to demonstrate my proficiency in video production and digital marketing.
Valentine's Promotional Video
PPC Branding Video
Social Media Video
02. Professional Work - SEO Video
I created a one-minute video introducing SEO, digital marketing, and indexing services for my client. The video was crafted entirely from scratch, based on a script provided by the client. Using creative visuals and animations, the video offers an introduction to different indexing services, their benefits, and how they can help businesses succeed online.
03. Professional Work - Commercial Ads
A motion graphics commercial for my client's mobile app, designed to increase app downloads by showcasing the app's unique features and benefits in a fun and entertaining way.
04. Professional Work - Tellus
Tellus Mobile App is a smart saving platform that turns savings into passive income. They reached out to me to create a series of short motion graphics to introduce their app and its benefit, and increase user engagement. To achieve it, I focused on creating simple animations with easy-to-read copy, and visual graphics that match the brand's clean and modern style.
05. Professional Work - GameStop
GameStop reached out to me in 2021 Christmas to make a few winter promotional videos for their electronics, PC gaming and holiday giveaways. I used various creative assets and typography animations in Adobe After Effects to ensure the designs were not only easy to read but also visually appealing.
06. Professional Work - Pendulum Therapeutics
These are part of the video ad series I created for Pendulum Therapeutics, a leading microbiome company dedicated to improving people's health through microbiome-targeted solutions. The ads promote two of their probiotic products, Glucose Control and Akkermansia.
07. Professional Work - Warrior Dog Foundation
The Warrior Dog Foundation helps transition various working K9s from their operational environment into retirement. I produced a social media video to promote the adoption of military working dogs, contract working dogs, and other K9s for the organisation.